Exploring where emerging technologies create commercially sustainable opportunities

M-Squared Media is an independent innovation practice.
It exists to explore where emerging technologies create commercially valuable opportunities before those opportunities become mainstream.
The practice combines applied experimentation, executive advisory work and long-term technology exploration to understand not only what is technically possible, but what is commercially sustainable

Where the rocket science happens

Endeavour is our applied innovation environment for exploring how emerging technologies can enhance audience engagement and digital experiences.

What we're up to

Find out more about what we're working on and what we've been thinking.

AI isn't writing the story. It's making the story possible.

Most discussions about AI focus on replacing creativity. We're more interested in how it might make entirely new forms of participation and digital engagement possible.

Technology doesn't create commercial value. Organisations do.

Every major technology shift creates new possibilities. The organisations that benefit are rarely the ones with the newest technology—they're the ones that understand which opportunities are worth pursuing.

What if stories never really ended?

How do you make immersive concepts more than a one-shot narrative experience? M-Squared is tackling the challenge of delivering episodic storytelling for immersive environments.

Sci-Fi News Show

Started as a way to keep members engaged during COVID, our sci-fi news show has become an unexpected hit.