Innovation only creates lasting value when it becomes part of how an organisation operates. Application is about translating validated ideas into products, services and business models that customers adopt and organisations can sustain. Through ventures such as Landit, this includes product positioning, commercial strategy, pricing, partner ecosystems and product evolution—ensuring technology remains focused on customer needs and long-term commercial viability.
Landit
Product Evolution
Landit helps organisations unify data from multiple cloud business systems into a single reporting model that works directly within familiar tools such as Excel and Power BI, making business reporting simpler, faster and more reliable. M-Squared's involvement focuses on product positioning, commercial strategy, pricing, go-to-market planning and partner development, while helping ensure product evolution remains tightly aligned with customer needs and long-term commercial viability.
